Wednesday, 27 August 2014

How to make your Website stand out from competitors

Nowadays, companies spend a lot of time maintaining social media profiles, often to the detriment of their own websites.
Of course, audiences like hanging out on Facebook or Twitter. However at the end of the day, should they like you, they will be interested in visiting your digital home.
If you want to be taken seriously, you have to make sure that this home looks professional and appealing, and reflects who you are as a brand.
So, how do you design a website that allows you to stand out from the crowd? Here are some tips below.

Wednesday, 23 July 2014

13 Simple Tips for Improving Your Web Design

How your website is laid out, what colors, fonts and images you use (or don't use) can mean the difference between success (low bounce and exit rates, high conversion) and failure (high abandonment, low sales).
Want to ensure that visitors will exit your website almost immediately after landing there? Be sure to make it difficult for them to find what it is they are looking for. Want to get people to stay on your website longer and click on or buy stuff? Follow these 13 Web design tips for your website design

1. Have a polished, professional logo--and link it to your home page.
2. Use intuitive navigation.
3. Get rid of clutter
4. Give visitors breathing room.
5. Use color strategically
6. Invest in good, professional photography
7. Choose fonts that are easy to read across devices and browsers.
8. Design every page as a landing page.
9. Respect the fold.
10. Use responsive design--that automatically adapts to how the site is being viewed
11. Forget Flash.
 12. Don't forget about buttons
13. Test your design

Wednesday, 16 July 2014

Information You Ought to Know

Responsive Websites are good for SEO and Conversions

Responsive websites adapt their layout to the device they are being viewed on, whether it’s a desktop, laptop, tablet or smart phone. This makes it easier for visitors to read and navigate a website without having to constantly pan and resize the screen.
In this blog post we are going to delve into the importance of responsive design, and how it helps your website get more quality leads for your business.
Google Prefers Responsive Websites – Major SEO Benefits
Google’s search algorithm prefers responsive websites for many reasons. If your website is responsive it uses one URL, or web address, for all devices. This means less urls and less work for Google to index your site.
This creates a mess for Google and increases its workload and it is bad for search engine optimization. Due to SEO purposes it is always advised to have a responsive web design. Google explains:
With increasing smartphone usage, making a website that is friendly to smartphone users has now become a critical part of website management.
Responsive design: serves the same HTML for one URL and uses CSS media queries to determine how the content is rendered on the client side. This removes the possible glitches of user-agent detection and frees users from redirects. This is Google’s recommended configuration.
Using a separate mobile site results in Google having to index each page twice and decide which version to serve to the user in the search engine results.
It is always advised to have a responsive website design for search engine optimization.
Responsive Design Increases Conversions and is Future Friendly
Responsive websites deliver the same content that is found on the desktop site to mobile devices in a way that makes it easy to read and navigate. By making it quick and simple to navigate even on a small touch screen you are offering a customer-friendly experience that is good for your reputation and your customers are far more likely to make a purchase.
61% of mobile customers admit that they are likely to go to a competitor site after visiting a mobile unfriendly site.
Responsive web design is also the solution to improve your cost per click efficiency. Responsive websites not only rank higher in the search results but they also receive more organic inflow of traffic. This will improve your cost per click efficiency which will result in a better ROI from search investments. An example of this is Hubspot. In May 2013 Hubspot made its website design responsive and since then it has experienced a 66% increase in inbound leads. Mobile traffic has also increased from 11% to 15%, meaning more people are looking at their site on mobile devices and more people are sharing their content from mobile-to-mobile platforms.
More amazing conversion statistics:
  • 70% of mobile searches lead to action within one hour – It takes one month for the same percentage of desktop users to catch up
  • 90% of mobile searches lead to action and more than 50% lead to a purchase
One of the big benefits of responsive design is that the size of the template is designed based on screen size not device. This means that no matter what size screen someone is viewing your website from it will display properly for that screen size. So in the future as new devices (TVs, watches, glasses, etc.) get bigger or smaller, your responsive site will still look beautiful.
Moving forward it is extremely critical that your website provides mobile users an easy-to-use experience. Having a responsive website is no longer simply a nice feature; rather it is a necessity and will literally impact the future growth of your business. Meet your customers where they are and give them a site that is a delight to browse on any size of device – the potential return on investment is more than worth it.
What are your thoughts about responsive design? Have you already implemented a responsive design for your website or are you planning to do so soon? If not you can contact Comelite!

Get a Special Restaurant App: a Table Top Digital Menu

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