Zucker and KC Estenson, senior vice president and general manager of CNN.com, respectively, repeatedly emphasized the importance of mobile to CNN's future.
Estenson presented a slide showing that CNN's mobile web traffic is up 46% over last summer, and up 70% on CNN's apps.
Altogether, mobile now accounts for 39% of CNN.com's traffic
Altogether, mobile now accounts for 39% of CNN.com's traffic, most of that from smartphones. "It will be as big as desktop before we know it," Estenson said.
At present, Estenson admitted, CNN doesn't offer the best experience for mobile viewers — a problem the network aims to change with the new website, which features a responsive design that automatically adjusts its proportions to the screen size of the device on which it appears. At its smallest, the site shows stores in a single column, the lead story followed by boxes featuring other stories. Ads, too, appear in the same format across devices.