Monday, 23 June 2014

How Often Should You Redesign Your Website

A question that frequently gets brought up is, how often we should redesign our website. If you talk to 7 different people, you would get 7 different answers. None of the answers that you would receive would necessarily be wrong, but you would be left without clarity, still asking yourself that question. Now, what is our answer to this question? Simple. You should redesign your website when the time is right. Now you may be scratching your head, thinking “great another round about answer” but it’s true. The time may be right a year, 2 years or even 3 years out, but a good rule of thumb is to redesign your website when the site no longer meets your company objectives, or is not meeting its overall expectations.

Not meeting objectives
If your websites main objective is to capture leads, so outside sales reps can make phone calls, but it takes 3 clicks in different areas to get to the contact form, you may need a redesign. If you notice a significant trend in mobile users visiting your site, yet your website is not mobile friendly, you may need a redesign. If your website is made up of 80 percent images, 20 percent text, and you would like to rank better in organic search, you may need a redesign. Is this starting to make sense? Your website should always align with company goals and objectives that can be measured and analyzed.

In a time long long ago…
When we receive an inquiry for a redesign, the first question we ask is “why?” Most of the time, the client tells us, it is because the site reflects a period of time, long long ago. While we believe it’s important your site looks current, you may not always need a redesign, especially if it’s performing well. If it’s not broke, don’t fix it. You may actually cause more harm than good. Keep in mind when you redesign your website, if you are performing well in organic search, you may possibly lose rankings depending on the structure of the site and if significant changes were made to the copy. It also depends on the industry your business in. We designed a website, for a nationwide leading manufacturer of waste & recycle bins, in 2009. While the site looks grossly outdated, it performs well, is built for its demographic, and does its job. When we did a follow up in 2011 asking our clients if they want to go mobile, this same client said, and ill paraphrase, “no, we sell dumpsters…” and he was right.
If you say yes…
If you have determined that it’s time for you to redesign your website, it’s a great time to do some measuring and research. Hopefully your site has Google analytic built into it. Take advantage of this. Try and figure out what worked, what doesn’t work. Where are your visitors going when they visit your site, are they converting to sales, or are they dropping off at a certain point. Data is key, so measure wisely. Also look ahead at what the competition is doing. Maybe you see that a competitor down the street now takes online appointments or orders. See what the order process is like, can you improve it and build something similar into your site?
There are a lot of reasons you may want to redesign your website, just make sure you have a valid “why” as in doing so.

Need a website design?

We would be honored to work with you

Monday, 16 June 2014

Why You Should Create Videos for Your Business

Over the past year, we’ve noticed a stiff increase of demand for video productions, mostly for the benefit of improving our clients’ websites and with the purpose of increasing the conversion rate of website visitors. I predict that this will become an even bigger trend in the next few years, and that video will increasingly become the way of communicating key messages to clients.
According to a comScore study, released in February 2011, 82.5% of the U.S. Internet audience viewed a video online.  By 2013, 90% of Internet traffic will be video. These are impressive statistics, and when looking at the YouTube statistics below, this becomes even more convincing:
  • YouTube is the second biggest search engine (after Google).
  • 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.
  • Over 4 billion videos are viewed a day.
  • Over 800 million unique users visit YouTube each month.
  • Over 3 billion hours of video are watched each month on YouTube.
  • More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years.
  • In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth.
So what does all of this mean for us and our businesses? It indicates that people love to consume video and we have to adjust to that fact and serve them with the type of content that they prefer. Yes, a lot of the online video consumption is driven by recreational and entertainment videos. However, there is clear evidence that video is equally prominent and impactful for business purposes.
Consider these additional statistics:
  • When a video is present on a product page, consumers, spend 9% more time viewing the page compared to when no video is present.
  • Virtually 60% of respondents said they would watch video previous to reading text on the same webpage, and 22% said they generally liked watching video more than browsing text for examining business information.
  • 75% of all executives said they watched work-related videos on business websites at least once a week, and more than 50% use YouTube to watch those videos.
  • 65% of U.S. executives surveyed by Forbes in October 2010 visit a vendor’s website after viewing a work-related online video.
All of this culminates in the conclusion that you should start implementing a video content strategy if you haven’t done so yet. Here are the top 5 reasons why you should:

1. Your clients want it.
All of the trends indicate that your clients want video from you. Not delivering on this desire only means somebody else will.
2. More content in less time
Video is a unique way of communicating a lot of information in a short period of time.  a minute of video is the equivalent of reading 1.8 million words.
3. Branding
Branding is a complex business. Videos allow you to further craft and shape your brand. Video allows you to convey emotions that you can’t bring across with text and still photos only; it provides you with an opportunity to add different attributes to your brand.
4. Multi-purpose use
We have clients that use their videos not only on their website, but also push them out through all the other online channels (e.g. YouTube and Social Media). In addition, they often use the videos in presentations in offline settings, e-mail marketing campaigns or on TV in waiting rooms.
5. Website Quality
Videos improve the overall quality of a website, and how the website is used.
6. Show your personality and profile
Video allows you to project a better and more personal profile to your company and as well as your clients.
For example, lawyers or doctors can give videos a personal touch, which is something that clients very much respond to.
7. E-Mail marketing
Using videos in E-Mail marketing generates 2-3 times higher click-thru rates compared to static E-Mails.
8. Video prepares you for the future.
Roughly 66% of the world’s mobile data traffic will be video by 2014. All smartphones and most mobile devices are optimized for video consumption. Being able to provide content in video format increases your ability to differentiate yourself from your competition.
Want to find out how video production can make your practice grow? Comelite will tell you how in a free consultation. Contact us to discuss it. 

Friday, 6 June 2014

“My Doctor” Mobile Application: A revolutionary new health care system by Comelite

A revolutionary new health care system, that

Allows your doctor to instantly monitor your health status and contact you
Offers you First Aid instructions to aid you and others
Save Me system to save your life even when no one is at reach
Integrates with phone, SMS, Email and Social Networks to inform your status and get help as fast as possible

The aim of the My Doctor software is to save lives
 And offers first class health care services. It does so via several means:
It offers CPR instructions using text, pictures and aural channels. This allows you to put your phone aside and carry out the instructions as they are ready from the device. A simple voice command system is also in place for additional hands-free experience
It allows you to connect to your doctor and medical profile in case of emergencies, thus offering very accurate, last minute information about the patient
Even if no one is at reach, pressing a simple “Help Me” button will make the app place phone calls (through pre-recorded help messages), send SMS and emails and inform social networks so that help can reach you soonest. The central system and your doctor will also be immediately informed.
The app will also aurally call for help so that people nearby you can find you faster.

My Doctor” three different parts


Medical Website

- Stores information about the patients, their records and treatment history

- Allows for both website and mobile access to the records

- Holds a credit system to track how much services have been offered to a client, and how much they should pay for it

Doctor’s App 

- Connects to the website to retrieve/update patient status and records

- Allows for video chat with the client in case of emergencies

Patient’s App

- Contains first aid instructions
- Can connect to the doctor for video chat
- Offers the Save Me feature
- Can connect to your file to read the doctor’s instructions and recommendations

For any "My Doctor" application request, contact Comelite IT Solutions

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