Monday, 28 December 2015

Online Marketing Strategy for Construction Companies

Over the past few months, I’ve studied digital marketing strategies for construction companies in the region. Most construction companies don’t have any digital marketing strategy and some of them have a digital footprint that’s outdated and underutilized. I’ve talked with several leaders in the industry and decided to write about this issue. Here are the reasons why local construction companies should have a strong online presence:

Why building companies need a powerful online marketing

Nowadays, the Internet is almost everywhere in our technologically driven society: at the office, home, on our mobiles and even at our favorite cafe. Whether you’re eager to use online marketing to startup a new construction business, or you’re working in a well-functioning and years’ old enterprise that let’s its reputation work for itself, there are three main reasons why you should definitely begin considering the online vivacity of your construction company.

Read more

What’s the deal of being a Website Responsive?

Nowadays smartphones and tablets have changed the method toward user experience and design. Recent market studies show mobile internet usage is set to grow enormously by the end of 2015 with an upsurge of 21% from 2010..... 
Read more

Introduction To The Basics Of Mobile App Analytics

For brands that are designing, launching, promoting and investing in mobile apps, tracking the right engagement metrics is critical to long-term success in terms of ROI and growth. Mobile analytics tools are the key to obtaining and measuring data that can help you track the success of your app.
Using mobile analytics tools, you can get real-time app insights, better understand your users and their needs, adapt your app to their behavior and preferences, and make sure they come back for more.
In this piece, I’ll cover the basics of understanding mobile analytics and how to track and use user engagement data.
Read more:

Monday, 21 December 2015

What is an E-commerce (electronic commerce) Website?

E-commerce is dealing with properties and facilities on electronic networks, such as Internet, phones, televisions etc. It is the ideal customer service platform for shops, malls, sports ware sales, ware houses, house hold sales, retail, auction, car sales etc. Even hotels and restaurants can build their online directorate with it. Frankly speaking, I think this will be the most popular method to improve business connection in the coming years. It can also be supported by a variety of apps and web facilities....................
Read more

How 3D&VFX Software make your ideas come to life

Everything is possible
Use graphics to your support

Have you ever thought about having the possibility of realizing your visual imaginations, ideas and wishes, and making them come to life in the real world? To do so use professional special effects in your ads and recreational activities.

Modeling your desired home and/or backyard, or even seeing a visual image of the house before construction begins.......................

Why Social Media Marketing?

Social media marketing now has a major role in brand recognition, user experience, and search engine rankings. Social signals like Facebook, Twitter, Google Plus, LinkedIn, and Pinterest are the main objectives to emphasize on if you want to improve the brand and the ranking for your website, let’s say business. You might have seen overwhelming things happening for other businesses through social media, but you just aren’t certain how to get it to work for you. Nowadays, social media marketing is a full time job and it requires more than the random postings about your great sale & latest product. It is time to choose your best social media matches and give them the attention they deserve. It’s all about quality, not quantity. It’s necessary to build social media into your business plan. Implement social media into it and set goals for different time periods.
Read more

Sunday, 6 December 2015

Solving The Persistent Security Threats For The Internet Of Things

The rapid expansion of the Internet of Things (IoT) and the security issues created in its wake have quickly captured the attention of governmental and regional bodies and consumers.

According to a survey by Auth0, more than 50 percent of consumers and 90 percent of developers are skeptical about IoT security.

The security problem — and, just as important, the security risks that consumers perceive in internet-connected devices — represents a real threat to the hundreds of millions of dollars companies are pouring into connected devices of all stripes.

And with the technology still in its infancy, defining a finite framework for its security is a challenging task.

Read more

Saturday, 5 December 2015

How To Design Mobile Apps With Your Audience In Mind

Refer to the new article written by Ben Dickson, published by AppsZoom

This is something you’ve read a lot about in different posts (including some of my own): When building an app, design with your audience in mind. Stop thinking and designing from your own perspective..............

Read more

Wednesday, 2 December 2015

Does your website work perfectly on every device? (Infographic)

A responsive web design will do the trick.
Your website should be responsive, also known as mobile friendly. Google Search is declining all websites that are not responsive. Therefore, if you have the most appealing website, but no one can search you, it’s useless. Don’t lose customers with a non-responsive website. Contact us:

5 Ways To Get Better Pro And User Reviews Of Your Mobile App

Refer to the new article written by Ben Dickson, published by AppsZoom:

Positive reviews have a decisive role on others’ choice to purchase a product or service, and mobile apps are no exception to the rule. Good reviews (and bad ones as well) will influence potential users’ purchase decisions, as well as how much easier your app will be found in app store searches.

So if you have a terrific app to offer, here’s how you can get others to talk about it and confirm its quality and features. I’ll look both at getting great user reviews as well as what you can do to get recognized professionals to sing the praises of your app.

Read more

Sunday, 29 November 2015

How audiovisuals help increase app installs

App installs are like time and money: You can never have enough of ’em.

There are many ways you can drive more installs for your app, including both free and paid methods. One powerful tool that I’ll be discussing in this post is audiovisuals, specifically promo videos. By using videos the right way, you’ll be expanding your app marketing arsenal with an invaluable tool.

Here’s why videos can help you promote your app.

Read more

“website sins” that makes clients turn their back to you

Through surfing into hundreds and hundreds of websites, I faced technical, structural as well as design-related deficiencies that can be a strong reason for reducing visitors or any kind of decreasing traffic. Some people believe SEO is a magic wand that makes visitors stream right in to the net and convert them to customers. Well, that’s partly true, and you might increase the number of visitors for a while. But besides all SEO efforts, there are some issues that have to be addressed on the website itself as a one-time optimization job. SEO is not the target; it’s a tool that leads people to you. But eventually, SEO alone will not make them customers. Here are some reasons I found during analyzing websites:
Read more

Friday, 27 November 2015

How to get your business running with a mobile app in 2 days

Businesses are definitely missing out if they don’t have mobile presence. Not only will their services go unnoticed, but they are also missing the great sales potential, not to mention the much more effective ad performance. Offering ads in your app could get you 4-5 times more revenue than online ads would...............

Tuesday, 24 November 2015


Websites have become a vital part of any successful business. You wouldn’t even thinking of launching a business today without a website because customers expect companies to have an online presence. If a customer sees that a company doesn’t have a website, they would probably say something like this: “Why doesn’t ABC have a website? Seriously? Something must be wrong with them! Let’s find some other place to buy from.” Not so far from now, the same will be true of businesses that don’t have a mobile app.

Read why…

Customers are spending an incredible amount of time on their mobile phones today. This is something no one doubts today. Smartphones are everything to youngsters and adults.

So I guess you get it now, your customers will begin to expect for your business to have an app…the same way they expect for you to have a website.

Your cuntomers already use apps to listen to music, shop online, check mail, message friends, and connect with the brands they love. Make sure your brand is represented in their devices.

It is a great way to showcase your products and services and who you are and what you stand for. It's like a mini billboard.

With your own app, you control your message and distribution. Message all of your customers directly when you have something important to share like a promotion, special event or announcement.

An app can help you manage your customer loyalty program. Give your app users exclusive discounts, content, or access to you and your business.

With an app for your business new customers can find you, and existing customers can tell their friends about you.

All of the “major” brands already have apps. Being first to market gives you a huge edge over your competitors.

Contact us to get your own company's mobile app with our experienced developers.

Sunday, 22 November 2015

What if I had an app for sales?

1st. What does a sales app do at all?
Everyone visiting your website can see the “Get my app” button. This makes every visitor a potential client of yours.
(How to make people see you and get directed to your website: read here)

  • You can approach your clients forever, by sending push notifications like: “We have a Special Christmas discount! Don’t miss the chance”.
  • Your clients can always stay in touch with you through your website, Facebook, Youtube, Twitter, Goolge + links in your app. Your customers can be your friends!
  • Customer loyalty is guaranteed!
  • You’re giving your customers the easiest and the fastest way to choose and order sales.

2nd. What’s the difference between apps and websites when it comes to Sales?
Mobile users have bypassed the number of desktop users as this report from comScore shows. So it’s no longer a case of asking whether mobile marketing important, we know it is! If you want the increase your chance for sales, target smartphone users!

3rd. How much can an app improve my sales?
These statistics tell you the answer:

* More than 2 billion mobile users will make a mobile commerce transaction by the end mobile sales-3of 2017 (Source: Juniper Research). 
* In 2014, 42% of all mobile sales generated by the leading 500 merchants came from mobile apps (Source: Internet Retailer)
* 74% of smartphone users use their phone to help with shopping (Source: HubSpot)
* Mobile coupons are redeemed 10x more than print coupons (Source: HubSpot)
* Global mobile app revenues are expected to grow to 76.52 billion US dollars in 2017

Conclusion: Offering ads in your app could get you 4-5 times more revenue than online ads would.

4th.I’m interested, what to do now?mobile sales
Now you know the benefits, question is how to get the right app?
It’s easy done:
1- Write me and tell me your specifications: (name of your company, your CEO, email, address etc. in order to fill the contact us page)
2- Send us your Logo and we’ll put this on the app
3- Tell me the color theme you like or choose from my design defaults
4- Share your list of products and services
5- The app will be published at least for the two most popular platforms: Android and iOS

5th.The App for Every Business
In Comelite does the hosting, app store publishing, multi-platform development – and with great, verifiable quality. What better way to check the end result, by seeing it upfront? We are offering one of our most successful business apps at the fraction of the price to all those who wish to get a jump-start in this business. This app allows you to demonstrate your products, certifications, catalogs and other info to your clients. It comes with a contact form, and also allows you to show your stores on the map. It also comes with Google Maps Directions, which allows your users to navigate right to you.

And all of this for $500 only.

Why so cheap? That’s because we have a lot of skilled and experienced developers who can design and develop such an application in 2 days.
We even give $50 discount for those who make a public shout-out about this.

Additionally, we accept changes to the color theme per your suggestions.

Enter the mobile world and get your first business app now at:

Author: Rodney Goedhart, columnist & Account Executive at Comelite IT Solutions.

Saturday, 21 November 2015

5 web analytic software that can help improve your business

Gathering and processing information is a crucial success factor when you’re running a business. Data and statistics help you understand how you’re performing at the moment, whether you’ve improved in comparison to past weeks and months, and where you’re headed. Using timely information can help you reach new heights in your business success.
Without the proper information to go with your business, bankruptcy and utter defeat can catch you unawares.
Data becomes even more important when you’re running an online business. You need to track your website’s performance both from a technical and user experience point-of-view. And you must be able to analyze the behaviors of your visitors and potential customers in order to funnel them into the right direction.

This goal is achieved through the use of analytics software, a set of tools that help collect, analyze and report on website traffic. Basically, they help you answer many questions about your site:

• Who’s visiting your site?
• How did they find it?
• What do they do once they land on your site?
• Do they visit your site again, and if so, how often?
• What do they need? Do you offer it? How can you help them better find it?
• And a thousand other questions that are crucial in defining the roadmap of your business.

But a simple search of web analytics tools will show an endless list of names, all of which claim to be the best in the trade. Which one to choose? In this article I will present a few good titles that can get you started on your analytics campaign.

Google Analytics
This is one of the most famous and widely used analytics tools. Much of its fame it owes to the big name that supports it, but aside from that, it’s a pretty decent tool, it gives you relevant information, and it’s free.

Google Analytics was originally designed as a tool for AdWords users, and was later refurbished with additional features to make it a fully-fledged web analytics tool. It provides you with detailed reports on performance and activities that take place on your site’s pages, and it also has good features that allow you to conduct A/B testing on your site’s content.
Google also offers a paid premium program that offers unlimited access to data and strong customer support. But it comes at a $150 thousand per year price tag.

Adobe Digital Marketing Suite
This tool is created by graphics software giant Adobe, better known for its Creative Suite. The DMS provides the basic meat-and-potatoes you find in all analytics software with the aim to get all your data in one place, including web analytics, social analytics, and search and paid traffic. It also offers lots of advanced features that make it one of the strongest and most professional analytics tools.

One of its strengths is its ability to create segments, which allows you to perform precise scrutiny of different subsets of your visitors and examine their behavior and preferences. It also has cool features that allow for A/B testing, which allows you to study user behavior to different versions of your site pages.

But as is the case with all Adobe products, all these goodies do not come cheap though, and you’ll have to dig deep into your pocket for a $5,000 monthly fee if you want to benefit from its services.

Have A Mint
This is a good self-hosted analytics tool that offers decent feedback for a low price. Have a Mint gives you real-time statistics and helps you track visitors after they come to your site, including:

• Where they found your site
• What pages are they visiting
• How much time do they spend on pages

Have a Mint will charge you a one-time $30 fee, which is very reasonable in comparison to the Adobe solution, and will provide you with unlimited site tracking and a host of plugins that will enable you to enhance and customize your analytics experience.

This is a solution that offers a different, person-centric approach to analytics, which means it focuses on per-visitor data instead of broad stats. It easily integrates with CRM, email marketing and other programs and allows you to analyze data from multiple channels in a single interface. It also offers a timeline view of visitor activity in visual format. Provides a free trial for 30 days.

You can start with KISSmetrics for a free 30-day trial period, but you will eventually have to opt for one of the paid programs, ranging from $49 to $499, depending on the features you select.

Whatagraph is a web application that takes Google Analytics to the next step. It integrates with your Google Analytics account, which makes it a perfect choice if you’re deciding to port, because you don’t need to start from scratch and can make use of all the data you’ve gathered so far. As soon as you sign up, it taps into your previous Google Analytics data to get you up to date.

Whatagraph adds features that improve your analytics experience and make your job easier. Its greatest feature is the countless ready-to-print graphical reports and infographics it generates based on the data it gathers from your website, which are very suitable for corporate business meetings.

Whatagraph offers an unlimited free starter kit which gives you four weekly reports and one monthly report and some basic insights. For a $12 monthly fee you’ll get unlimited reports, unlimited stats and advanced insight info.

Author:  Ben Dickson, Software engineer and CTO at Comelite IT Solutions.Contributor to TechCrunch, AppsZoom and CanadaFreePress.

Monday, 16 November 2015

4 Tips To Improve User Retention For Your App

Getting users to install your app is a challenging task that needs to be tackled in the beginning of every mobile app marketing campaign. But the campaign doesn’t ends at benchmarking installs. The bigger long-term challenge is how to prevent your app from becoming idle – or worse, uninstalled – once it finds its way into your users’ devices.

This is what we call “user retention” in app marketing terminology. Basically, this can be achieved by increasing the level of awareness, building interest and highlighting credibility around your app. Proper user retention can help turn your app into a brand that people love and want to engage with, and in turn help drive more organic installs for your app and increase your user base.

In this piece I’ll present you with four tips that can help you to remain engaged and to avoid losing touch with your users.

Communicate with your users
Customer engagement is extremely important to your app marketing goals. According to a Gallup survey, engaged customers generate 1.7 times more revenue than normal customers.

But when done wrong, engagement can end up becoming detrimental to your campaigning goals. Users hate to be targeted by repetitive mass marketing messages, which make them feel they aren’t being valued individually. The key to customer engagement is personalized communication.

Here are three important steps in setting up your customer communication strategy:

1.Profile your customers: Discover who is using your app, including their characteristics and preferences. Mobile app analytics tools can help a lot in this regard.

2.Categorize users according to their needs and behavior: Segmenting users based on feedback data received from their interaction with your app can help you better target them and respond to their needs.

3.Specify the messages you wish to send to each segment: Once you’ve compartmentalized your cache of users into different segments, you should define a set of message, offers, and ads tailored to appeal to each segment.

The content you send to each user segment should be relevant to that audience and generate interest in your product. The best channel to interact with your app’s users is the app itself, preferably through in-app messages and push notifications.

Take advantage of preferences collected from analytics (like time and location data) when tailoring messages to users. It will  help you send timely, geo-specialized messages that will better serve your users and increase the likelihood of a positive reaction.

Also allow users to customize the types and frequency of messages in order to avoid irritating them with unwanted messages.

Although communicating with users from inside the app is preferable, don’t be afraid to try other channels, such as emails and social networks, as they still remain favorites among some users.

Allow your users to communicate with you
Just as it is important to have the means to deliver messages and offers to your customers, customers also need to be able to contact you to communicate their grievances and questions. Failing to address customer issues is one of the main reasons companies lose valuable customers.

An effective customer service strategy, combined with the right channels and a responsive staff, serves customers effectively and creates trust while eliminating engagement barriers.

Offer in-app feedback options to your users, but also have an active customer service plan, including support emails, social media and forums, in order to make sure your users end up telling their grievances to you instead of posting them in unwanted channels.

Improve UX by removing cluttering and confusing UI elements
Users will quickly become dismayed if using your app is tedious or cumbersome. That will likely be the case if you’re treating your app as merely a smaller version of your brand’s desktop application, with the exact same functionality shrunk down to mobile-sized display.

One of the most common mistakes in building mobile apps is to assume that customers will input as much information on the mobile device as they do on the desktop, without taking into account that data input is much more time consuming on mobile devices.

So do a quick review of your app’s design, and preferably test it as a user yourself. If you feel that it’s too demanding on the user side, do your utmost to remove the clutter, lest you disengage your users.

Pay special attention to entry forms. If they involve a lot of fields and are a replication of the website of desktop version, pare them down to retain only the absolutely necessary fields. Don’t worry about your users complaining about your app collecting less information.

Also consider streamlining the user experience by creating funnels that lead users to do something of value, like making a purchase, or even registering an account. This is much better than leaving the users to explore the app on themselves.

Use analytics to measure app engagement
Mobile analytics tools are a boon when it comes to tracking who is using your app and how they’re using it. A proper analytics setup can give you invaluable insight and help you find out what’s wrong with your app (and what’s right), plus how you can change it to make it better.

Data retrieved from analytics can be divided into different categories. The specific dataset that comes in handy in respect to user retention is usage data, i.e. information regarding how users are interacting with your app. Usage data can help you figure out if users are using the app in the way they should and whether your app is meeting usage goals.

A technique called funnel analysis helps you better discern analytics data and measure user conversion rates.

Final thoughts
User retention is the single most valuable factor of measuring long-term relationships with customers. I would sum up its success in the following two factors:

  • Communication
  • Customization

After users install your app, they have to feel as if it was made especially for them. You have to make sure that it’s flexible and friendly enough to allow all users to benefit from the services it offers, and you also have to have the proper means to reach out to your users and provide value to them, plus receive their feedback.

Author:  Ben Dickson, Software engineer and CTO at Comelite IT Solutions.Contributor to TechCrunch, AppsZoom and CanadaFreePress.

Published by: AppsZoom

Thursday, 12 November 2015

Don’t Panic Over The Rise In Personal Data Theft

As internet and mobile services continue to rise in power and prominence in our personal and professional lives, so do the dangers and dragons lurking in the darkness of their shadows.

And while yesterday’s science-fiction has become today’s reality, there is cause to be concerned that about every aspect of our lives can be discovered and used in dishonest and malicious ways at the whim of cybercriminals.

Perhaps the most tragic case was that of the recent hacking of Ashley Madison, in which private lives ­– and affairs – were caught in the crossfire between a disgruntled employee and the company. The trove of data that spilled across the internet led to the suicide of several victims, and the resignation of the company’s CEO, and the episode continues to make headlines in its aftermath.

The massive cyberintrusion in the Office of Personnel Management (OPM) earlier this year taught us that even government-class security gear can fail to prevent information theft. In the attack, sensitive information belonging to more than 20 million U.S. government employees was stolen by hackers with alleged ties to the Chinese government.

The data breach at health insurance giant Blue Cross Blue Shield, which leaked the personal information of more than 10 million people, revealed the darker side of electronic health services, which have otherwise helped revolutionize the health and health service industry.

While Advanced Persistent Threats (APTs) tend to go after corporate and governmental targets, there are also new trends in hackers targeting small businesses and even personal computers and devices rather than going after the big players.

Mobile devices, which have become an inherent part of our lives, are being increasingly targeted by cyber-attacks, and malicious hackers are constantly finding new ways to remotely steal data from phones, listen to calls, take pictures, record voice, or even steal fingerprints. Or they can simply opt to hijack target devices altogether and use them for their own evil ends. And the worst part is that much of it can be done without the victim ever finding out.

And with the advent of Remote Access Trojans, even your bedroom can no longer be considered a private sanctuary, for hackers can take ownership of your webcam and start recording your most intimate activities, which will certainly be used against you in the future.

When they can’t run off with your sensitive information, hackers can target you with crypto-ransomware and encrypt your files and data beyond your reach, either to spite you or to extort you out of your bucks.

Recent research has proven that even antivirus software can be compromised and exploited by hackers, and the simple installation of antivirus programs does not guarantee full immunity against threats.

And while the Internet of Things (IoT)  promises to be the next big thing, it will surely trail behind it a host of threats and new attacks. Don’t be surprised if you read about fridges and microwaves turning against their owners very soon.

The spike in attacks against government and corporate networks has turned cyber-security into a vital part of every country’s defense strategy, and officials and agencies are scrambling to shore up their networks against zero-day threats exploited by hackers, domestic and foreign.

Presently, the question is: Should we panic? Should we smash our computers and mobiles to pieces, incinerate the remains, throw the ashes in the sea, and run in the opposite direction to live the rest of our lives as hermits in a clandestine jungle where mankind has never set foot?

The answer is no. Fact of the matter is, the bright side of technological advances are far greater than the evil that trails behind it. The internet and mobile industry have allowed humanity to take leaps in the fields of medicine, science, disaster recovery, democracy and freedom of expression, among others.

Therefore, instead of freaking out and retracing our steps, we must take the necessary precautions to save our personal and corporate lives.

Perhaps the silver lining in all these attacks is that it has raised awareness among companies and governments, and many countries are considering passing laws that bind service providers to protect user data.

Surprisingly, most successful attacks on individuals result from lack of caution from the part of the victim. Adopting the following basic set of technical best practices can help protect your devices from most threats and vulnerabilities:

Regularly change your account passwords, use strong passwords. and avoid using obvious, guessable passwords
Keep your operating system and software constantly patched and updated.
Invest in a reliable anti-malware program, both on your PC and your mobile devices.
Avoid downloading programs from unreliable sources, or clicking on links in emails coming from unknown senders.
If you’re going to store information in the cloud, consider using an encryption solution that will ensure your data remains safe even if the provider is compromised.

Written by Ben Dickson, Software engineer and CTO at Comelite IT Solutions.Contributor to @TechCrunch, @AppsZoom and @CanadaFreePress.

Wednesday, 11 November 2015

10 Reasons to Have a Mobile Site (Infographic)

When you think of mobile payments, what do you imagine? The ability to tap your phone instead of swiping your credit or debit card? Or is it the idea of buying items with your phone in an M-commerce type of way? If your first thought was the former, it’s time to consider the latter. Once you do, you will understand why you need a mobile site.
Consider your own smartphone habits and you will realize quickly how much your routine of surfing the web, sharing and even making purchases has changed. As a business it is important to adapt to these scenarios.

In the following infographic we look at 10 Reasons why you need a Mobile Friendly Site.

Why IoT Security Is So Critical

Twenty years ago, if you told me my phone could be used to steal the password to my email account or to take a copy of my fingerprint data, I would’ve laughed at you and said you watch too much James Bond. But today, if you tell me that hackers with malicious intents can use my toaster to break into my Facebook account, I will panic and quickly pull the plug from the evil appliance.

Welcome to the era of the Internet of Things (IoT), where digitally connected devices are encroaching on every aspect of our lives, including our homes, offices, cars and even our bodies. With the advent of IPv6 and the wide deployment of Wi-Fi networks, IoT is growing at a dangerously fast pace, and researchers estimate that by 2020, the number of active wireless connected devices will exceed 40 billion.

The upside is that we are able to do things we never before imagined. But as with every good thing, there’s a downside to IoT: It is becoming an increasingly attractive target for cybercriminals. More connected devices mean more attack vectors and more possibilities for hackers to target us; unless we move fast to address this rising security concern, we’ll soon be facing an inevitable disaster.

IoT Vulnerabilities Open Up New Possibilities To Hackers
Some of the more frightening vulnerabilities found on IoT devices have brought IoT security further up the stack of issues that need to be addressed quickly.

Earlier this month, researchers found critical vulnerabilities in a wide range of IoT baby monitors, which could be leveraged by hackers to carry out a number of nefarious activities, including monitoring live feeds, changing camera settings and authorizing other users to remotely view and control the monitor.

In another development, it was proven that Internet-connected cars can be compromised, as well, and hackers can carry out any number of malicious activities, including taking control of the entertainment system, unlocking the doors or even shutting down the car in motion.

Wearables also can become a source of threat to your privacy, as hackers can use the motion sensors embedded in smartwatches to steal information you’re typing, or they can gather health data from smartwatch apps or health tracker devices you might be using.

Some of the most worrisome cases of IoT hacks involve medical devices and can have detrimental — perhaps fatal — consequences on patients’ health.

What Is being Done To Secure The IoT?
The silver lining is that IoT security, previously ignored, has now become an issue of high concern, even at the federal government level. Several measures are already being taken to gap holes and prevent security breaches at the device level, and efforts are being led to tackle major disasters before they come to pass.

After the Jeep Cherokee hack, automaker Fiat scrambled to have the problem fixed and quickly issued a safety recall for 1.4 million U.S. cars and trucks to install a security update patch. The whole episode also served as a wakeup call for the entire IoT industry.

Now security firms and manufacturers are joining ranks to help secure the IoT world before it spins out of control. Digital security company Gemalto is planning to use its experience in mobile payments to help secure IoT devices. Gemalto will be offering its Secure Element (SE) technology to automotive and utility companies. SE is a tamper-resistant component that gets embedded into devices to enable advanced digital security and life-cycle management via encryption of and access-control limitation to sensitive data.

Microsoft also is entering the fray, and has promised to add BitLocker encryption and Secure Boot technology to the Windows 10 IoT, the software giant’s operating system for IoT devices and platforms such as the Raspberry Pi. BitLocker is an encryption technology that can code entire disk volumes, and it has been featured in Windows operating systems since the Vista edition. This can be crucial to secure on-device data. Secure Boot is a security standard developed by members of the PC industry to help make sure that your PC boots using only software that is trusted by the PC manufacturer. Its implementation can prevent device hijacking.

IoT security, previously ignored, has now become an issue of high concern.

The IoT security issue has also given rise to new alliances. A conglomeration of leading tech firms, including Vodafone, founded the Internet of Things Security Foundation, a non-profit body that will be responsible for vetting Internet-connected devices for vulnerabilities and flaws and will offer security assistance to tech providers, system adopters and end users. IoTSF hopes to raise awareness through cross-company collaboration and encourage manufacturers to consider security of connected devices at the hardware level.

“The opportunity for IoT is staggering,” said John Moor, a spokesperson for IoTSF. “However, there are ever-real security challenges that accompany those opportunities.” Moor stressed the importance to address security from the start. “By creating a dedicated focus on security,” he promised, “our intention is simple — drive excellence in IoT security. IoTSF aims to be the home for providers, adopters and beneficiaries of IoT products and services.”

Other companies are working on setting up platforms that will enable large networks of IoT devices to identify and authenticate each other in order to provide higher security and prevent data breaches.

There also is research being conducted to enhance IoT security through device and smartphone linking. The effort is being led by experts at the University of South Hampton, who believe smartphones can help overcome IoT devices’ limits in user interfaces and complexities in networking.

What More Needs To Be Done?
While the effort to tackle security issues regarding IoT devices is laudable, it isn’t enough to ensure that we can leverage the full power of this new technology in a secure environment.

For one thing, the gateways that connect IoT devices to company and manufacturer networks need to be secured as well as the devices themselves. IoT devices are always connected and always on. In contrast to human-controlled devices, they go through a one-time authentication process, which can make them perfect sources of infiltration into company networks. Therefore, more security needs to be implemented on these gateways to improve the overall security of the system.

Also of concern are huge repositories where IoT data is being stored, which can become attractive targets for corporate hackers and industrial spies who rely on big data to make profits. In the wake of massive data breaches and data theft cases we’ve seen in recent years, more effort needs to be made to secure IoT-related data to ensure the privacy of consumers and the functionality of businesses and corporations.

There also must be a sound plan for installing security updates on IoT devices. Each consumer will likely soon own scores — if not hundreds — of connected devices. The idea of manually installing updates on so many devices is definitely out of the question, but having them automatically pushed by manufacturers also can be a risky business. Proper safeguards must be put in place to prevent updating interfaces from becoming security holes themselves.

What is evident is that the IoT will become an important part of our lives very soon, and its security is one of the major issues that must be addressed via active participation by the entire global tech community. Will we be able to harness this most-hyped, emerging technology that will undoubtedly revolutionize the world, or will we end up opening a Pandora’s Box that will spiral the world into a new age of mayhem and chaos? Let’s hope for the former.

Written by Ben Dickson, Software engineer and CTO at Comelite IT Solutions.Contributor to @TechCrunch, @AppsZoom and @CanadaFreePress.

Tuesday, 10 November 2015

Logos by Comelite Conveying You With Power

A little little bit about something really really big….
Have you ever thought about how colors can influence our minds to decide what we feel? 
Surely you’ve experienced different feelings when looking at various trademarks and their colors. 
Now, see how big businesses use colors to affect your emotions...
Put your trust in Comelite logos to convey your message with power.

Wednesday, 28 October 2015

Top 5 Reasons Why You Should Have A Website

If back in the 70’s, the binocular is what needed to check people out, now, the Internet is the place where you want to do all that! So if you’re not online, or not bringing your business online, you’re basically living in the 70’s!  In an interconnected world, it’s more important than ever to have a great website. Let’s look at the top 5 reasons why you should have a top notch website in the Infographic below!

Need a website? Checkout Comelite’s portfolio and contact our specialists today!

Thursday, 22 October 2015

Why Comelite for your Multi-Lingual Websites & Apps?

Working with customers from ME for more than 12 years, I noticed that one of the clients’ concerns is about Comelite’s capability in developing websites with Arabic language. However, in all cases of working with us, all of them are satisfied in the end.

Comelite is a US based company working globally which has expanded its activities in MENA region in recent years. Also it is good to know that in just the past 8 months, Comelite expanded its sales and marketing dept. by recruiting more than 5 new account executives who are educated in the Arabic language.

Comelite designers and developers are all familiar with Arabic and other RTL languages. They have the ability to design and develop bilingual or multi-lingual websites and mobile apps, graphical designs, multimedia productions and management systems.

At first, working with Arabic language (which is an RTL language – Right to Left) unlike English which is LTR was a big challenge for us. Software, programming tools and source codes were not adjusted and produced unreadable texts and images, damaging data. We’d spend days fixing errors in data and in some cases we’d just leave it and call it a day. But gradually we discovered the rules of treating RTL languages and their UTF8 encoding. We found out how to migrate data to different systems without losing them and creating correct RTL pages from the beginning, abiding by international standards.

Another issue to consider were fonts and specifications of each RTL language. For example, in the Kurdish language, or the Arabic language, not using the right fonts would result in changing the meaning of words. Here, with the help of our customers, we learned the special aspects of characters and how they should be displayed and read, ad our teams learned the solutions.

Apart from the technical parts, we currently have expert translators for translating Arabic to English and vice versa. (Of course we can translate other languages as well but in this article we are focused on Arabic).

Finally after 13 years of experience in working in the MENA region, we have reached a point that has brought us forward in comparison to our competitors in this region. We can ensure our full guarantee in our IT services especially when it comes to different languages.

You can see some of our RTL multilingual websites:

Written by Nadia Kamil (@nadiakamil44) Business and Marketing Manager at Comelite IT Solutions Co.

Get a Special Restaurant App: a Table Top Digital Menu

I t’s hard to be a restaurant, coffee shop, diner, fast food shop or any food providing manager without constantly thinking of ways to kee...