Wednesday, 5 August 2015

The Power of Video Marketing


At Comelite IT Solutions we try to provide what is best for our clients, their company and business development and promotion on the online market. So, as video continued to grow in popularity as a provocative way to share information online, we added video production to our company services to provide businesses the new marketing trend. 

Six years in the future from now onward and you won’t be reading this article, instead would prefer watching a video for guidance. Video marketing has taken the content industry by storm. But, to make others realize its potential value you have to do more. One of the statistics issued by Cisco says that 69% of the consumer-internet-traffic would come from videos in 2018. That makes the importance of video marketing clear.
Video is peerless when it comes to reaching out to your potential customers. Youtube gets 1 billion visitors each month – this means 1/6th of the world’s population enters youtube once a month. All you need to do is to engage your audience and they will do the rest for you by sharing it and giving it likes etc. Small businesses need content that is easily digestible, else, consumers will move on. Forrester’s researchers say if a picture is worth 1,000 words then one minute video is equal to 1.8 million words. Videos make people better understand what you want to realize them.
 If you are a small business owner, don’t worry. You can still benefit from video marketing. Focus on your audience. It will dramatically increase your sale. Share your video via social media and use multiple channels to promote it. If you want to get optimum benefit from it, make it easy for people to find and share. One-tenth of all videos happen to be played on tablets and mobiles, don’t neglect them either. Make it mobile-friendly to play. Build around them a wise campaign strategy, be creative with it.

Make sure to follow the below given guidelines to achieve success.
1. Identify Your Goals:
Kick off your video content marketing campaign by identifying the goals you want to achieve with it. Is it any product or service that you want people to draw attention to it? Or you want your video to help you in your recruitment process? Or is it that you want to increase your brand awareness? Whatever it is, take your time to identify your goals.
2. Relevancy of Your Audience:
Think about the audience that you want to reach. Be creative in your video content Marketing strategy. Innovation is the key to your success.
3. Call To Action:
You might have produced a very good video but you may fail to get the desired results if you don’t include a good call-to-action. Include it in both the audible and visual manner.
4. Video Submission:
Don’t overlook the power of social media in submitting your video online. Make sure that your videos are distributed across various channels and are mobile-friendly.
Videos have become critical means for people to meet their information and entertainment needs. That’s why, have become even more significant for businesses of all sizes to devise best video marketing strategies.
Need a short advertising video and don’t know where to start? Don’t worry! 
Give us a call +1 (914) 352-1019‎ or contact us at info@comelite.net. Our video production managers will guide you through.


By Nicolas Anderson, Advertising Account Manager. Comelite IT Solutions.

3 comments:

  1. Video marketing has taken the content industry by storm. But, to make others realize its potential value you have to do more. One of the statistics issued by Cisco says that 69% of the consumer-internet-traffic would come from videos in 2018. That makes the importance of video marketing clear. tv production edmonton

    ReplyDelete
    Replies
    1. Dear Elizabeth, I totally agree with you. Getting people to realize the importance of video marketing is quite more of just this article. Appreciate your comment and hope to exchange more knowledge

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