By Anna Williams
Online video is a huge phenomenon. Think again. Video is a channel of content marketing that is perfect for reaching clients. Here’s why professional services, firms should focus their efforts on video marketing in 2015.
Online video now accounts for 50% of all mobile traffic.
78% of people watch videos online every week. And 55% of people watch videos online every day.
69% of marketing, sales and business professionals have used video marketing and another 31% are planning to.
First off, utilizing video in your content marketing efforts will no doubt improve your SEO. In fact, according to ComScore, adding a video to your website can increase the chance of a front page Google result by 53 times.
Videos have been proven to demand more consumer attention than any other medium. And while we’re in the midst of what some might call a content-overload for consumers, capturing attention is particularly key.
We’ve heard over and over that visual content is the key to great engagement. Video is no exception. So when you’re considering what types of posts to schedule on social networks in the coming weeks, think video: audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts.
65% of viewers watch more than ¾ of a video, which is more than we can say about text-based content. So if you have a message to get across video might be the way to go.
By Anna Williams Social Media Communication Manager, Comelite IT Solutions.