Tuesday, 29 September 2015

How to Build a Website for a Small Business

Working out how to build a website for a small business may seem scary at first, but it is really quite simple. You yourself probably know what works and doesn’t work on a webpage through experience. You don’t want to create one of those cringe worthy websites that have the multi-coloured fonts and flying fairy gifs with the 90s and gradient backgrounds that look as if they have been ripped off an early 2000s PowerPoint slide. When looking at how to build a successful website there are some easy website design tips that will make your page look professional and user friendly.

Keep it Simple
A floating gif of a West African butterfly and the scrolling banner with strawberries may seem like a good idea at the time, but if you want the honest truth it is tacky. There are other ways to create a unique website design while still showing the fun and creativity in your business. To create a contemporary website design that works use a simple design, a simple colour scheme and layout and try to limit your clicks. Make it easy for your customers to find what they are looking for. If they find what they need quickly they may even spend that spare time looking at some other features or stories on your page.

Usability
Your webpage should not be a game for a user. You should put your most important information on your main page and make it easy to access. Users like quick and easy. If your site bears a striking similarity to a labyrinth, visitors will lose interest and look elsewhere.

Fonts and Images
Make sure your images are the right dimensions and place them in a neat fashion. Use fonts that work well on webpages like Arial, Georgia, Helvetica, Verdana and Times New Roman.

Contact Information
Possibly one of the most important pages of your website. Your website should invite your visitors into a conversation. You need your address, mobile and fax details to be easily accessible. It is important to set up an email address so users can interact with you for general inquiries, any complaints and other information.

Interactive Web Design
If you are selling things from your website your will also need to set up PayPal or institute ecommerce website design software. With this function you will also need to provide shipping information and refund and exchange policies for users.

These are a few simple small business essentials on how to build a successful website.
 To begin designing your website you can use a free website builder and hire out website professionals to help you on your journey.

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