Monday, 28 December 2015

Introduction To The Basics Of Mobile App Analytics

For brands that are designing, launching, promoting and investing in mobile apps, tracking the right engagement metrics is critical to long-term success in terms of ROI and growth. Mobile analytics tools are the key to obtaining and measuring data that can help you track the success of your app.
Using mobile analytics tools, you can get real-time app insights, better understand your users and their needs, adapt your app to their behavior and preferences, and make sure they come back for more.
In this piece, I’ll cover the basics of understanding mobile analytics and how to track and use user engagement data.
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