Wednesday, 28 October 2015

Top 5 Reasons Why You Should Have A Website

If back in the 70’s, the binocular is what needed to check people out, now, the Internet is the place where you want to do all that! So if you’re not online, or not bringing your business online, you’re basically living in the 70’s!  In an interconnected world, it’s more important than ever to have a great website. Let’s look at the top 5 reasons why you should have a top notch website in the Infographic below!

Need a website? Checkout Comelite’s portfolio and contact our specialists today!

Thursday, 22 October 2015

Why Comelite for your Multi-Lingual Websites & Apps?

Working with customers from ME for more than 12 years, I noticed that one of the clients’ concerns is about Comelite’s capability in developing websites with Arabic language. However, in all cases of working with us, all of them are satisfied in the end.

Comelite is a US based company working globally which has expanded its activities in MENA region in recent years. Also it is good to know that in just the past 8 months, Comelite expanded its sales and marketing dept. by recruiting more than 5 new account executives who are educated in the Arabic language.

Comelite designers and developers are all familiar with Arabic and other RTL languages. They have the ability to design and develop bilingual or multi-lingual websites and mobile apps, graphical designs, multimedia productions and management systems.

At first, working with Arabic language (which is an RTL language – Right to Left) unlike English which is LTR was a big challenge for us. Software, programming tools and source codes were not adjusted and produced unreadable texts and images, damaging data. We’d spend days fixing errors in data and in some cases we’d just leave it and call it a day. But gradually we discovered the rules of treating RTL languages and their UTF8 encoding. We found out how to migrate data to different systems without losing them and creating correct RTL pages from the beginning, abiding by international standards.

Another issue to consider were fonts and specifications of each RTL language. For example, in the Kurdish language, or the Arabic language, not using the right fonts would result in changing the meaning of words. Here, with the help of our customers, we learned the special aspects of characters and how they should be displayed and read, ad our teams learned the solutions.

Apart from the technical parts, we currently have expert translators for translating Arabic to English and vice versa. (Of course we can translate other languages as well but in this article we are focused on Arabic).

Finally after 13 years of experience in working in the MENA region, we have reached a point that has brought us forward in comparison to our competitors in this region. We can ensure our full guarantee in our IT services especially when it comes to different languages.

You can see some of our RTL multilingual websites:

Written by Nadia Kamil (@nadiakamil44) Business and Marketing Manager at Comelite IT Solutions Co.

Wednesday, 21 October 2015

Client Testimonial on Olaya Hotel project, KSA

Testimonial by Mr. Mazen Aizouki, Regional General Manager, Vitax Hospitality Development Services LLC

"Comelite is an architect office that I worked with on several projects, from Exterior to Interior Design, 3D visualization and more.
The ability to reach clients' satisfaction when it comes to concept creation and the talent in adopting ideas and employee them is what makes Comelite my preferred Architect Office to work with.

An enthusiastic team, time management and always on time, are Comelite value while handling the project, they stick to time schedule as always.

We have completed two hospitality projects together so far, we are working on the third one which is complete interior design for 4 Stars hotel that would be added value to our portfolio.

We are glad to work with them now and in the future.

Yours faithfully,
Mazen Aizouki
Regional General Manager
Vitax Hospitality Development Services LLC

Read more about the project in this article, Olaya Hotel in KSA Showcases Sophistication, Class and Elegance

Sunday, 18 October 2015

How to Take Your Marketing to the Next Level with a Mobile App?

Today people are constantly on the move and they’re using mobile devises to get there.
With over 50% of current Internet searches done on mobile devices, it is obvious as to why mobile apps open a whole new world of opportunities for large to small business marketers.

Here are some facts that prove no matter what your business is, a mobile app can help you give it that extra boost!
Being visible to customers at all times is essential for all business. Statistics show that the average time people spends on their mobile device is a minimum of two hours a day. Why shouldn’t your company’s products be one of the regular aspects of your customer’s daily life? With a dedicated mobile app you can be the company that people interact with in their everyday lives.
Shaping your brand and recognition. This is not just for large companies or enterprises, it’s a rule of thumb; Hearing and/or seeing your brand approximately 20 times will get you truly noticed. So you can use a mobile app to easily imply the ‘effective frequency’ approach by getting customers involved with your app and soon they will be inclined to get your product or service.
Make a difference in the way you communicate with your customers. Companies are now developing mobile apps for better customer communication and engagement. You can simply reach out to more and more people directly with offers through push notifications without the huge costs and efforts required by traditional and none guaranteed methods.

Stay closer to your customers, and be just a ‘fingertip’ away at all times. One of the main advantages of a mobile app is that all the information you want your customers to have is at the touch of a finger. With a mobile app you can get even closer to a direct interaction, and easily remind customers about your products and services anytime and anywhere.

Take a big jump ahead of your competitors, and be the first in your business’s neighborhood to offer a mobile app to your customers. Whatever size of business you have, there is nothing holding your competitors back from getting started. So you need to follow the mobile trend to be ahead of the game when it comes to taking your marketing to the next level.

With today’s market going mobile, dedicated apps help you keep pace and the main distinction between Comelite IT Solutions’ compared to off-the-shelf solutions, is that we fully customize applications for your specific industry and company and help you achieve and obtain the benefits of a true and genuine mobile app.

Saturday, 17 October 2015

Why Should I Use Video On My Business Website?

If you’re a small business owner, you’ve likely heard the motto “content is king” to describe the importance of content marketing. And while written content is effective for many audiences, visual marketing is an even more powerful tool to increase interactions and actions.

Forrester Research takes the phrase “a picture is worth a thousand words” one step further by adding that a one-minute video is worth 1.8 million words. Considering that 46 percent of people who watch a video ad on a business website take action after viewing it, it makes sense to include video in your marketing strategy.

Here are six reasons why you should use video on your business website:

1. Rank better in Google
One of the factors of Google’s algorithm for search rankings is “dwell time,” or how long visitors stay on your website. This may also be referred to as “long clicks vs. short clicks.” The idea is that if people are spending a lot of time on your website, it must have quality content. A great way to capture—and hold—visitors’ attention is to provide a short, compelling video.

Businesses that include video on their site generally see higher engagement rates, higher click-through rates, and higher conversion rates. In fact, 80 percent of people who watch a video ad will recall it even a month later, and 12 percent will purchase the product from the ad.

2. Showcase your brand’s personality
In today’s digital world, more and more people shop, work, and communicate online. While this is convenient, it means that we aren’t putting faces to names as often. To humanize your brand, use video to connect to your audience with as close to a face-to-face interaction as possible. Our emotions are what tend to motivate our decision-making and the actions we take, so the use of both sound and moving images appeals to all our senses.

Using a video to showcase your brand’s personality helps visitors on your website get a better sense of who you are and what you stand for—which builds trust in your business—and the emotional connection is one of the reasons that keeps customers coming back.

3. Stand out from the competition
There’s no doubt about it: video is an important part of content marketing and it’s only going to become more essential. Consider these facts:

90 percent of online consumers report that a business’ product or service video helps them make a decision to buy
65 percent of executives who watch work-related videos visit the business’ website afterwards
64 percent of people who visit a business’ website are likely to buy their product after watching a video
real estate listings that include a video get 403% more inquiries than those without video

But because only half of businesses currently use video in their marketing—a number that is predicted to rise to 64 percent in the near future—you still have the opportunity to stand out from the competition by making use of this powerful marketing tool. Use it to introduce your brand to newcomers, answer your website visitors’ questions, or just to make ‘em laugh—not to mention create a favorable and lasting impression.

4. Provide video testimonials
Credibility is a crucial element for any business, no matter whether you’re a startup or an established brand. A great way to impart credibility is straight from the mouths of real people who have purchased your product or service and are genuinely happy with it. This is also called social proof, which is a shortcut to trust and believability that happens when a peer—either someone you know personally or someone with similar needs—recommends a product.

5. Include mobile users
If you’ve ever tried reading a long article on a relatively small Smartphone screen, you know how slow-going it can be—even on websites with responsive design. Receiving the same information via video can make the process much easier for the average person, especially in this day and age of short attention spans. Since viewing video on a mobile device has increased 532 percent in the last two years, and 40 percent of people prefer to get their information visually rather than plain text anyway, it makes sense to give consumers what they want.

6. Demonstrate your product
Sometimes your product requires a slightly more detailed explanation, and a demo video can be much more ideal than a written description. A great example of a product demonstration video is for Buff’s multifunctional headband. Because their product is so versatile, it makes sense to let potential customers know all the ways they can use it.

Now that you know the importance of using video on your business website, finding the right company that will guide you along the way is very important step in the process. And before you ask, it is highly not recommended to create your own video, unless you have a background in video production, graphics and sound.

Comelite’s video production specialists have the right equipment and knowledge to produce a high quality video that will be appealing and eye catching to your website visitors. Take a look at our recent projects in our YouTube channel. Finally, keep in mind that you’ll want to upload your videos to YouTube, Vimeo, and all your social media platforms to get as much exposure as possible. Make sure to include clear titles and keyword-rich descriptions to help them get found and you’ll be well on your way to better engagement, click-through, and conversion rates!

By Nicolas Anderson, Advertising Account Manager at Comelite IT Solutions

Comelite Custom logo design

Your company has a brand name and a logo; but does your image really stand out? Are you distinguishable among your competitors? Many businesses struggle with branding and distinguishing themselves from the crowd and their competitors. This is because designing a logo needs professionalism to study the nature, history, culture, values, colors and its symbols and to understand the competitive environment. 
Its time you get your company brand a good impression, perception, purchase decision and elegance with having your logo custom designed. 

The steps to a professional custom logo design implemented at Comelite IT Co.

Understand the brand
Every company has some kind of purpose and winning ticket. Understanding the brand and researching other similar brands and logos will provide our designers a scope and spectrum of what to look for and design. 
The logo can be designed in only texts or icons and symbols or a combination of both. The goal is to project the company’s intended image. 

Customer feedback
After understanding the brand, our designers discuss the customer’s interest in all fields, color, symbol, font, effect and idea. This is also done by sending a questionnaire to the customer. 

It is important to think creative as every brand consists of two elements; a wordmark and a symbol. 
At this stage, our designers start sketching and drawing their ideas on paper in order to have a free hand drawing and erasing to get the best result. They think about every aspect of the image. 
They then create the designs on different graphic software such as illustrator and Photoshop. 
The touch of color, tone, font and different perspective is added in this phase. Every color has a different implication and fonts reflect the concept of the brand; therefore, it’s really important to choose the right match and have a balanced combination. The logo they design is considered to fit on all backgrounds, work on apps, icons and prints. 

Get feedback
After creating 3 to 4 versions, each with different color and font appearance, they get feedback from their other designer colleagues as the mind of a couple is always more successful than the mind of one. 

Are you looking for promoting your company image and attracting your customers’ attention? Competing your competitors? And being unique?
Let us design your logo brand at Comelite IT Co. to jumpstart your audience, give you brand recognition and leave a great impression.

By Mona Miles, Business and Marketing Manager at Comelite IT Solutions

Friday, 16 October 2015

Comelite Bitrix Services

What is Bitrix?

Bitrix is a software suite aimed to help create and manage the company’s internal web resources that would embrace communicational, organizational and HR tasks of a company. It offers collaboration, attendance tracking, HR, CRM services, Document Management Systems and business workflows; all in a centralized solution.
Bitrix can be used as a cloud solution or individual self-hosted installs which allow for even further control and customization capabilities as it comes with full source code. Besides that, it is backed with a desktop app and a mobile app for iOS and Android too!
While Bitrix is a great product out of the box, companies might need help with the setup, data migration or customization of this solution. This is where Comelite comes in.

What we can do for you

Comelite is an experienced Bitrix partner. Our company is proficient in customizing Bitrix at several levels:

1-Site installation and setup. We know how to setup Bitrix to match your requirements best. We know what sections to keep, how to keep them and what to discard
2-Data migration. We can transfer data from almost any source into Bitrix, allowing you to resume your work from there
3-Site customization. Bitrix can be modified in many ways, without any coding. One of the most important features are workflows and business processes, which can be defined and setup inside the site without any coding necessary
4-Localization. Bitrix can be translated to other languages (even right-to-left) and Comelite can do this translation for you
5-API Integration. Bitrix can be controlled or queried through its JavaScript API. This is a good solution when developing apps for Bitrix or extending its features in other ways. The JavaScript API is the only way to customize the cloud version of Bitrix programmatically
6-Source code modification. The self-hosted version comes with full source code and as such, it can be modified to any possible extent.

Benefits for you

With Bitrix, our company can offer much more cost-effective solutions to our clients. Instead of focusing on developing tools that are already offered in Bitrix24, we can simply focus on translating their current workflows and data to its Bitrix24 counterpart – an absolute win-win case for both parties.
We can base your entire site on Bitrix24. While being mostly focused on the internal workflows of a company, Bitrix24 also offers an external website that is gracefully tied to the “intranet” website. Your company can enjoy an enhanced workflow for registered members, while also having a lead generation portal which invites users to register and become members.

Bitrix is the perfect choice for companies looking for workflow automation. Contactus today

Thursday, 8 October 2015

We design and build websites for small & medium businesses.

What is their website like?
Often the first question a customer asks about a new business.

A customer can be lost or won in the first few seconds of arriving at your website. If it is out of date, poorly designed or hard to navigate, that customer will search out a better site to supply the product or service they are searching for, probably one of your competitors’ websites.

We design websites that look good, are easy to navigate and get results.
We favour clear navigation, uncluttered layouts and images to easily convey what your pages are about. From simple brochure websites to more complex designs. We use WordPress as our web design platform of choice, with responsive designs and CMS from our studio near Bury St Edmunds. Below some of the website design services that we offer.


Every small business should have a professional website. Our standard websites are 5 pages, bespoke and responsive web design. Includes many functions as standard, built in seo.


Website design that works on tablets and smart phones. Our web designs are Responsive and ensure that your customers will see your business online, no matter what screen they use.


Does your website still give the right impression? From small changes to a complete new look with optimised on-page SEO, responsive website and content management system.

Monday, 5 October 2015

We design and build websites to help small businesses grow

Potential customers will make a decision about your business within seconds of visiting your website. So a good design, quality relevant images, easy navigation and clear information is essential in creating the right impression.

We help businesses succeed online.
We take the time to talk, to listen and to ask questions of our clients to truly understand the website design services that each client needs. Only then can we achieve their online business goals.

A business owner knows their business better than anyone else, so we need to understand enough about their business to build web site services for their needs.

Get a Special Restaurant App: a Table Top Digital Menu

I t’s hard to be a restaurant, coffee shop, diner, fast food shop or any food providing manager without constantly thinking of ways to kee...