Saturday, 3 December 2016

10 reasons why you may need a digital channels strategy?



10 reasons why you may need a digital channels strategy?
1. You’re directionless
I find that companies without a digital strategy (and many that do) don’t have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don’t have goals you likely don’t put enough resources to reach the goals and you don’t evaluate through analytic whether you’re achieving those goals.

2. You won’t know your online market share
Customer demand for online services may be underestimated if you haven”t researched this.  Perhaps more importantly you won’t understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behavior, competitors, propositions and options for marketing communications....

Read more

No comments:

Post a Comment

Start Your Uber for Taxi Booking Without the Hassles of Coding

Uber  App You shouldn’t need to worry about how the app works – you should be focusing on your business. Comelite gives you a tried and t...